Air travel may no longer radiate its former glamour but airports have significantly lifted their game.
Brand Fuel has delivered high-end graphics and signage solutions for numerous airport retail stores including ‘Podium’, which was a concept store showcasing luxury brands including Hugo Boss, Zegna, Ferragamo and Tumi, which have redefined style.
‘Podium’, which was a concept store showcasing luxury brands including Hugo Boss, Zegna, Ferragamo and Tumi, which have redefined style.
Brand Fuel’s contribution to the 250 square metre Podium store included two illuminated light walls, 1.25m wide x 2.5m high which brilliantly set the tone for the retail experience ahead. Each light wall was set inside a custom-built chrome plated frame and fitted with fabric-printed graphic from fashion brands Hugo boss and ETRO.
Podium was an emporium of fashion excellence where individual brands retained their distinctive identity while being brought together by a striking black quartz illuminated walkway through the centre.
The emporium was branded to sell travel, business and lifestyle accessories, as well as clothes. Another visual highlight in the store is an almost 3m high Tumi graphic, created by Brand Fuel, which will instantly inspire you to update your luggage!