Brand Fuel produced brightly coloured digital graphics & signage throughout the store, which radiate the vibrant colours and creative designs typical of Anna’s work.
Instead of the usual glass cases, the jewelry is housed on fake or trompe l’oeil half closed drawers finished with decorative door knobs and digitally printed wallpaper designs applied to the sides of the shelves/drawers, created by Brand Fuel.
Personalized messages are scrawled on the matt chalkboard painted drawer surfaces and mirrors, which line other walls throughout the store.
Brand Fuel created 20mm polished clear acrylic shelves also used to showcase the designs and to create the illusion that the shelves are floating across a mirrored wall.
Colourful patterns are also featured on materials, which can be pinned into and fixed in circular frames mounted on the mirrors or hanging from the ceiling.
The emphasis is on interaction and tactility between customers and display items.
For Brand Fuel the customized awning light box with illuminated copy “ANNA CREATIVE DESIGN” was the cherry on the cake.