Premier producers of design,
graphics, signage and display solutions.

Premier producers of design, graphics, signage and display solutions.

Brand Fuel is an innovative visual solutions company specialising in design, graphics, signage and display solutions.

Our product offering includes large format printed graphics, image fabric, billboards, vehicle graphics, illuminated light box display systems, way-finding and brand signage, sign-writing, point of sale as well as custom, modular and portable exhibition solutions.

We collaborate with architects, interior designers, builders, project managers, visual merchandisers, marketing and brand specialists, retailers, curators and more to deliver innovative solutions that transform environments and maximise user experience.

Dynamically attuned to take advantage of cutting-edge technologies when combined with our quality assurance procedures ensure we consistently provide both competitive rates and the highest quality standards.

Our experience extends across an array of applications including residential display suites, sales showrooms, commercial office spaces, interior fit-out projects, hoardings, department stores, retail chains, luxury designer stores, shopping centres, airports, museums, art exhibitions, entertainment precincts, outdoor media and more.

Exceptional creative talent coupled with undoubtedly some of the most experienced project managers in the field, and our established network of localised installers across Australia and New Zealand perfectly position us to successfully deliver projects of any size and scale.

Brand Fuel is a comprehensive, fully integrated visual solutions company with an impressive track record of more than 20 years industry experience, dynamically attuned to & fully equipped to take advantage of leading edge technologies. We provide outstanding results for our clients at competitive rates.

We specialise in retail, office and commercial graphic environments.

Brand Fuel’s expertise covers large format graphic applications including museum graphics, architectural and interior design graphic projects, commercial office fit-outs, display suites for trade shows and exhibitions as well as a full range of retail display solutions.

Project Management

Precision planning, detailed documentation and research are imperative in achieving a successful project, while keeping it on schedule & within budget.

Brand Fuel’s project management allows seamless integration of design concept and graphic production, fabrication and successful installation.

In more complex environmental graphics projects or national retail rollouts, project management also requires collaboration with a diverse & multi-disciplinary team of architects, graphic designers, builders, interior designers and shop fitters through complex approval processes.


Brand Fuel has an extensive network of installation specialists both in metropolitan locations and regional areas across Australia and New Zealand.

Our extensive network, high level of installation experience and customised approach allows us to undertake projects of any size or complexity.

From museum graphics to office interiors to directional signage to large scale branded graphic environments, there is no signage installation too complex for our highly skilled installation team.

Design Services

Brand Fuel is equally skilled at designing graphics for a branded retail or commercial environment or replicating an existing design identity across multiple sites.

Our clients may engage a designer to create the tone of their message then brief us to interpret the design and translate it across their application.

Brand Fuel also offers graphics and signage documentation services, layouts for the approval process and finished artwork for final print production.

Quality Assurance

1. Brief


For Brand Fuel, the briefing process from the client is a two-way communication exercise. This process enables the client to articulate their specific requirements or objectives. This enables Brand Fuel to recommend the best solutions based on this information.


2. Site Survey


The site is measured and may be drawn to scale and photographed to provide the basis for a brief to the designers and production team. Surfaces are checked to ensure preparation is suitable for the proposed applications.


3. Visual Layouts


Initial designs can be superimposed over displays, pictures of interior walls and glazing, as well as on floor plans and elevations to assist third parties visualize the final result.


4. Prototyping


Prototyping and product samples are an integral component of the quality assurance process and ensure that the final outcome meets the client and stakeholder expectations prior to final production.


5. Production


After prototypes are approved, our project managers monitor all stages of the production process, from printing and fabrication, through to finishing and dispatch.


6. Installation


Once an installation date is agreed upon and scheduled, a specialist installation team is chosen according to the type of project. Installers refer to visual layouts and plans provided and, where required, undergo further direction from the project manager.


7. Safety


All relevant safety procedures are undertaken during the installation process to ensure a safe work environment.


8. Delivery


All graphics are checked against the layouts and visuals and final handover to the client is made.